
EvCoach:
the expert at your service
The EvCoach combines driving expertise, everyday experience with electric mobility, charging, and app usage, along with in-depth knowledge of next-generation vehicles.
The EvCoach role naturally emerged from the very beginning within NoleggioElettrico, as all its members—despite coming from different backgrounds—drive electric vehicles, particularly Teslas. These same topics are at the heart of presentations at corporate events and daily discussions with customers who rent vehicles both short- and long-term.
The experience gained on the road becomes a point of discussion in online communities of electric vehicle owners, most of whom share a common vision: that the future of mobility is electric and environmentally sustainable.

Our experience for your future…
Professional driver
The prior experience of our professional drivers allows those who approach test drives to enjoy the driving experience in a safe and controlled way. The EvCoach’s daily interaction with electric vehicles ensures competent and objective guidance.
Dedicated training and continuous feedback
EvCoaches are first and foremost car and engine enthusiasts who love to study and explore all aspects of mobility without bias or prejudice toward different enabling technologies. Electric cars open new avenues for exploration—from mechanics to curiosity about charging infrastructure, software applications, connectivity with various operators, and the sustainability of the energy used. These are all excellent topics for conversation and exchange with others.
Ambassadors and word of mouth
Those who choose to become an EvCoach promote the joy of driving combined with the technical knowledge that ensures safety, objectivity, well-being, and—naturally—sustainability. Through training sessions and events, they pass on their passion to every new driver discovering electric vehicles for the first time.

Massimo Alboreto
Massimo Alboreto is one of the founders of NoleggioElettrico, where he also serves as Commercial Director and Brand Ambassador. A lifelong enthusiast of cars and motorcycles of all kinds, he has been driving electric vehicles since 2015. He is the authoritative face and voice behind presenting and reviewing all the latest developments within the sustainable mobility project.
EvCoach at automotive events, safe driving instructor, and a member of the Organizing Committee of MiMo and the Turin Auto Show.
Our Commitment to
a Sustainable Future
Eco-sustainable mobility in the automotive sector is at the core of our mission.
Electric cars eliminate noise pollution and greenhouse gas emissions, while providing economic incentives and low operating costs—contributing to the creation of an increasingly green ecosystem.